Bridging Innovation

We will have the pleasure to present common behavioural traps at the Bridging Innovation Conference.

During our session, we’ll explore how subtle patterns in human behaviour can quietly undermine innovation efforts, even in the most forward-thinking organisations. Drawing on insights from Behavioural Business, we’ll highlight some of the most frequent psychological pitfalls—such as groupthink, overconfidence, and status quo bias—that can block fresh ideas and slow progress.

Our approach goes beyond theory: we’ll share real-world examples, quick diagnostics, and practical strategies that leaders and teams can use to spot and sidestep these traps. The goal? To equip participants with actionable tools to foster smarter decisions, unlock creative solutions, and drive meaningful change within their organisations.

Join us to discover how small shifts in mindset and process can have a big impact on innovation outcomes.